# Art Is an Explosion (DD-462)

> In 2006, Sony advertised its Bravia high-definition TVs with Paint, a commercial under the slogan Color Like No Other. It was filmed in the Toryglen area of Glasgow, Scotland, where about 70,000 liters of paint were blasted across a disused tower block, according to the Reel. The footage shows the colored explosions from the ad.

- Department: Media
- First published: 2025-01-18
- Last updated: 2025-01-18
- Permalink: https://detailenjoyer.com/case/art-is-an-explosion/
- Author: Marcus Easterling (DetailEnjoyer), The Detail Department

## On the timeline

- **2006**: Sony's Bravia Paint ad

Full timeline: https://detailenjoyer.com/timeline/?case=art-is-an-explosion

## Quick facts

- **DD-462-F01**: 2006. _(Write-up · Exhibit A (Year))_
- **DD-462-F02**: Sony Bravia. _(Write-up · Exhibit B (Brand))_

## Write-up

In 2006, Sony blew 70,000 liters of paint over a Glasgow tower block. The Bravia ad was called Paint.

1. **Year**: 2006.
2. **Brand**: Sony Bravia.
3. **Slogan**: Color Like No Other.
4. **Place**: Toryglen, Glasgow.
5. **Paint**: About 70,000 liters.

## Reel vs. record

- **Note**: None needed.

## Video: Art Is an Explosion: In 2006, Sony Blew 70,000 Liters of Paint Over a Glasgow Tower Block

- Duration: 20.8 s · Published: 2025-01-18
- File: https://detailenjoyer.com/assets/videos/DE_jZsUteq6.mp4

### Transcript

Did you know, in 2006, Sony launched a visually striking advertisement for its Bravia line of high-definition televisions. Emphasizing the slogan, Color Like No Other, the commercial, titled Paint, was filmed in the Torigulan area of Glasgow, Scotland and involved detonating 70,000 liters of environmentally friendly paint across a disused tower block to create a vibrant explosion of colors. NOW YOU KNOW!

## Questions & answers

**Q: Which company?**  
A: Bravia. _(Source: Write-up · Exhibit A (Year) · Wikipedia: Bravia (brand))_

**Q: When?**  
A: HD era. _(Source: Write-up · Exhibit B (Brand) · Wikipedia: Bravia (brand))_

**Q: Where?**  
A: Scotland. _(Source: Write-up · Exhibit C (Slogan) · Wikipedia: Bravia (brand))_

**Q: What was blasted?**  
A: Colors. _(Source: Write-up · Exhibit D (Place) · Wikipedia: Bravia (brand))_

**Q: Slogan?**  
A: Bravia. _(Source: Write-up · Exhibit E (Paint) · Wikipedia: Bravia (brand))_

## Sources

- [Wikipedia: Bravia (brand)](https://en.wikipedia.org/wiki/Bravia_(brand))

## Cite this case file

Easterling, Marcus. "Art Is an Explosion." The Detail Department (DetailEnjoyer), case file DD-462, last updated Jan 18, 2025. https://detailenjoyer.com/case/art-is-an-explosion/